Content That Built Momentum
Services Completed: Social Media Strategy, Content Creation & Execution, Performance Reporting, Brand Partnership Outreach, Partnership Content, ShopMy Shoppable Links
Cheyenne Armbruster’s lifestyle account brought together home projects, personal style, hosting, and everyday life. Our work focused on connecting those interests through content that gave existing followers reasons to engage while introducing her account to new audiences.
The Pink Tangerine supported content strategy, creation, execution, and reporting, helping shape ideas into posts and using performance insights to guide what came next. Alongside organic content, we supported collaborations with Quince and Minted, secured a partnership with Fidelity Hotel, and incorporated ShopMy shoppable links to help followers find featured products.
The work connected audience growth with the opportunities that come with it: relevant brand collaborations and an easier path from discovering a product to shopping it.We worked to define that story and give it a consistent voice and visual identity.
“The Pink Tangerine’s design’s are excellent. Easy to read and keeps the audience attention”
The Deliverables
We planned and developed content across home, style, hosting, and personal storytelling. Reporting helped us understand which topics and formats encouraged engagement, reached new people, and brought followers into Cheyenne’s world.
Content Strategy & Execution
Brand Partnerships
We supported content for Quince and Minted during our engagement, bringing brand collaborations into the account’s mix of style and home content.
The Pink Tangerine also secured a Fidelity Hotel collaboration. The approved partnership paired a hosted stay and dining experience with a collaborative Instagram Reel, eight to ten Stories, and six high-resolution images. The content concept centered on an Ohio holiday staycation guide, connecting the hotel experience to Cheyenne’s lifestyle audience.
Fidelity Hotel Instagram Reel
We supported ShopMy shoppable links so followers could find the products featured in Cheyenne’s content. This connected product discovery with a practical next step, allowing the audience to explore and shop the pieces that caught their attention.
ShopMy Shoppable Links
From August through December 2025, Cheyenne’s Instagram audience grew from 44,000 to 54,567 followers, adding more than 10,500 followers for approximately 24% growth.
November was a standout month, generating 821,894 impressions and 17,367 engagements. The account finished December with a larger audience and continued engagement: impressions were 39% higher than October, engagements were 73% higher, and external link clicks had nearly doubled.
Alongside audience growth, we supported partnership content for Quince and Minted and secured a Fidelity Hotel collaboration. Shoppable links gave followers a direct way to explore featured products, connecting the content with the recommendations they came for.Earlier reporting from August 26 through September 30, 2025, recorded.
The results?
Our work helped Cheyenne grow her audience while supporting the commercial side of her creator business through partnership content, brand outreach, and shoppable product recommendations.
The strongest content combined her home and style expertise with personal moments that resonated with followers. Reporting guided ongoing adjustments, helping us build on successful topics and formats as the account evolved.
The Outcome
Squeeze the Potential
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