A New Look for a Trusted Name
Services Completed: Website Audit, Brand Strategy, Copywriting, Site Build, Marketing Consulting
When Global Executive Recruiters approached The Pink Tangerine, they were ready for a transformation. With over 20 years of success in executive search, their firm had built a reputation on relationships, discretion, and industry expertise — but their online presence no longer reflected that. They needed a modern, streamlined website that told their story, aligned with their values, and empowered them to attract the right clients and candidates.
Global Executive Recruiters is a long-standing boutique executive search firm specializing in BPO and call center leadership roles. Despite an exceptional industry reputation, their digital presence hadn’t kept pace with their capabilities. Their existing website was outdated, overly complex, and didn’t reflect the human-first, high-touch experience they offer.
GER needed a new platform that was easier to manage, better aligned with their brand values, and positioned them to grow.
“Working with The Pink Tangerine was a total game-changer. They brought clarity, made the process easy, and gave us the tools to keep growing on our own. It felt less like hiring a consultancy, more like gaining a true partner.””
We started with a comprehensive audit of their current website and messaging, identifying key opportunities to streamline, elevate, and refocus. From there, we built a tailored strategy and wireframe that honored their legacy while modernizing the user experience.
Key deliverables included:
A simplified, high-impact website layout using Squarespace’s Hales template
Polished, human-forward copywriting emphasizing GER’s expertise and long-standing relationships
Strategic consulting around brand positioning, confidentiality language, and audience differentiation
A founder-led narrative and team section to highlight the boutique nature of the firm
The updated site puts GER’s people and value front and center — clear messaging, intuitive navigation, and a confident tone rooted in their deep understanding of BPO, CX, and executive-level recruiting.
Before
After
The Outcome
The redesigned website reflects the credibility, clarity, and warmth that define Global Executive Recruiters — and gives the client a tool they’re proud to share. This wasn’t just a website update — it was a reset. For a founder-led firm with 20+ years of experience, The Pink Tangerine helped create a digital identity that matches the care, discretion, and credibility GER brings to every search.
The takeaway?
A thoughtful refresh can reignite confidence, sharpen positioning, and set the stage for business development — without losing what made the brand special in the first place.
Let’s grow - together.
Let’s chat. If you’re ready to grow your brand [or just thinking about it], we’re here to help you get clear, get creative, and get moving.