Getting Everyone Speaking the Same Language
Services Completed: Brand Strategy & Messaging, Brand Guidelines, Brochure & Sales Collateral, Company Protocol Presentations, PowerPoint Templates, Website Copy & SEO Recommendations, Social Media Strategy & Templates
CLMS had a clear sense of the business it had become, but that understanding wasn’t coming through consistently in its communications. The language used to describe the company varied, and its visual materials weren’t telling a cohesive story. They came to The Pink Tangerine to bring those pieces together and establish a shared direction for how the business presented itself.
With services spanning landscape construction, landscape maintenance, and snow and ice management, the brand needed to communicate a broad range of capabilities while making the value of the company as a whole easy to understand. As CLMS approached this milestone, they wanted a cohesive foundation to support the business’s continued growth.
We worked to define that story and give it a consistent voice and visual identity. From brand guidelines and brochures to company guide presentations and PowerPoint templates, we created resources the team could use to introduce CLMS, communicate its capabilities, and represent the business with confidence.
As Commercial Land Management Systems approached its 20th anniversary, the company wanted its brand to reflect the experience, expertise, and maturity it had built over nearly two decades.
“It’s been a pleasure working with The Pink Tangerine, a very professional experience. ”
The Deliverables
A Shared Language
We developed brand voice guidelines, messaging pillars, and audience-specific language to give the team a common starting point. The messaging brought landscape construction, landscape maintenance, and snow and ice management into one company story, with clear ways to communicate each service.
A Brand That Reflected Their Experience
We established visual guidelines covering typography, color, imagery, and branded layouts. The direction was designed to reflect the maturity of the business and give the team a consistent approach as CLMS entered its anniversary year.
Tools to Carry the Story Forward
We brought the messaging and visual direction into a brochure and snow management insert, supported by website copy and SEO optimizations, social templates, and PowerPoint presentation templates. Together, these materials gave the team practical examples of how to represent CLMS across sales conversations and marketing channels.
As CLMS approached its 20th anniversary and prepared for its next chapter, the company had a consistent way to communicate who it was, what it offered, and the value it brought to commercial properties.
The brand guidelines established shared language and visual direction. The brochure, company process presentations, PowerPoint templates, and social templates gave the team practical tools to apply that direction across sales and marketing.
Together, the work brought CLMS’s presentation into alignment with the experience and expertise the business had built over nearly two decades.
The Outcome
An established company can outgrow the way it presents itself. For CLMS, bringing its language and visuals together helped communicate the business more clearly, with tools its team could continue using and building on.
The takeaway?
Squeeze the Potential
Let’s chat. If you’re ready to grow your brand [or just thinking about it], we’re here to help you get clear, get creative, and get moving.
Book your discovery call.