We Went Full Funnel on This One

Services Completed: Paid Media Strategy, Paid Media Execution, Influencer Event Activation, Campaign Reporting

A new apartment development was preparing to open its doors and needed a marketing partner who could help drive traffic, build awareness, and most importantly lease units. The client came to us with a desire to collaborate across several strategic touchpoints and bring the brand to life in a meaningful way.

After aligning on goals and audiences, we kicked off phase two of our work together — a focused campaign centered on digital media and influencer marketing. The ultimate goal? Get this flagship property fully leased. From channel strategy to influencer sourcing, we worked hand-in-hand with the client team to craft a plan that would cut through the noise and make an immediate impact.

To drive both awareness and action, we led a two-pronged campaign focused on reaching high-intent renters and turning attention into signed leases.

The Deliverables

Paid Media: We deployed hyper-targeted Google and Meta campaigns designed to reach renters actively searching for a new space. Messaging and creative leaned into lifestyle, location, and the unique offerings of the property.

Influencer Activation: We pitched multiple experiential concepts to help bring the brand to life offline and online. The client’s internal team ultimately produced the event — and we handled the rest. Our team sourced, vetted, and secured local influencers, negotiating contracts and managing talent. We worked closely with each creator to align on the content strategy and ensure the property was authentically represented through reels, stories, and posts.

The result was a steady stream of organic content that built buzz, boosted visibility, and drove traffic — all without feeling like an ad.

The Results.

The campaign demonstrated that well-crafted targeting and messaging can significantly outperform industry benchmarks, with Google Search ads achieving an impressive 14.7% click-through rate—nearly double the industry average. Meanwhile, the Meta awareness campaign effectively reached over 176,000 users , generating strong engagement with more than 5,800 link clicks

Link Clicks Breakdown by Channel

Additionally, influencer-driven content played a crucial role by bringing the brand’s story to life on local creators’ channels, resulting in over 2,400 site sessions and driving qualified leads to book tours. Together, these insights highlight the value of combining paid media with authentic storytelling to drive measurable business results.

Instagram Followers Growth Across Owned Channels

The Outcome

Over the course of the campaign, occupancy rose dramatically from 73% to 97%. By leveraging a multi-channel strategy that combined targeted paid search, wide-reaching social media awareness, and authentic influencer partnerships, the client successfully filled units quickly while building a strong, recognizable brand presence. This approach positioned the client as a top choice in an otherwise crowded and competitive market.

The takeaway?

With the right blend of strategy, storytelling, and smart media buying, this campaign didn’t just boost awareness. It drove real, measurable results that filled units fast.