Scroll-Stopping Strategy in Motion
Services Completed: Social Strategy, Content Calendar Creation, Content Creation, Monthly Reporting
In 2024, a major civic institution set out to expand its digital reach and modernize its online presence. As a critical hub for regional engagement and operations, this organization needed a social strategy that could translate real-world impact into digital visibility.
The initiative aimed to establish a consistent content cadence, increase cross-platform engagement, and better connect with a broad public audience. A thoughtful blend of planning, creativity, and analytics laid the groundwork for a strong year of growth across multiple channels.
From content cadence to cross-channel optimization, every decision was made with purpose: to create a social presence that felt as strategic as it was scroll-stopping.
Channels Activated:
Facebook, LinkedIn, Instagram, X (formerly Twitter), YouTube
The Deliverables
We developed a social ecosystem that blended precision and creativity.
Strategic Social Planning: Built tailored strategies per platform, focused on reach and relevance.
Content Calendar Development: Created monthly schedules aligned with operational highlights and civic milestones.
Content Creation: Designed static posts, carousels, and short-form videos, paired with tailored messaging and captions.
Performance Reporting: Delivered monthly insights with actionable recommendations for ongoing improvement.
Facebook and LinkedIn were prioritized due to their strong alignment with the organization’s professional and community-based goals. Content focused on milestone updates, leadership features, and civic information, supported by interactive elements and visual storytelling.
The Results.
In 2024, the institution achieved over 1.2 million impressions—surpassing the previous year’s benchmarks and signaling positive momentum. Social engagements reached 77,460 for the year, with the majority coming from Facebook and Linkedin, the platforms with the most targeted engagement strategies.
Monthly Impressions Across Platforms
The audience expanded by 1,273 new followers, indicating healthy organic growth. Website metrics followed typical seasonal patterns, but average session duration remained well above industry standards. Key content areas such as career opportunities and organizational updates showed sustained interest.
Total Engagements by Platform
The Outcome
The institution concluded the year with a stronger digital foundation, a more consistent voice across platforms, and clearer visibility into what resonates with its audience. LinkedIn emerged as a top-performing channel for reach and engagement, while performance reporting allowed for real-time course correction throughout the year.
The takeaway?
A thoughtful, data-driven approach to content strategy can turn even traditional organizations into digital standouts. With the right mix of structure, creativity, and measurement, meaningful engagement becomes not just possible—but sustainable.
Let’s grow - together.
Let’s chat. If you’re ready to grow your brand [or just thinking about it], we’re here to help you get clear, get creative, and get moving.